WORKSHOP FACILITATORS

 
 
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MARLENE HUTCHINS

Marlene graduated from the country’s premier ad school, the ArtCenter College of Design, in Pasadena. She then rose up the ranks of several agencies in Los Angeles, working on accounts from NEC Electronics to Tag Heuer watches.

When Montana called, she joined Spiker Communications as Senior Art Director and was a driving force behind the agency’s work for clients such as St. Patrick Hospital, First Security Bank and The Stock Farm. After more than a decade as an employee, Marlene spread her wings and launched Hutchins FreeRange Creative, where she hatches focused strategies and creative, campaign-worthy ideas for her clients.

Clients who work with Marlene, in a one-on-one process, gain an understanding of “why” their brand exists. We identify your customers/consumers/users. This strategic focus results in clear communication of your “why” to your audience. Discovering your “why” is essential to customer resonance, loyalty, and your brand’s growth.

Marlene’s work has appeared in the CLIO awards, the Lulu awards, and the Addys (Montana and Northwest). Her award-winning brand-focused materials range from website design and development, to print and broadcast production, including the supervision of budgets and the creation of bulletproof, drum-tight artwork. In her few off hours, Marlene plays guitar and belts the blues with an ever-growing group of local and nationally known musicians.

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CHRISTINA RAGSDALE

Named the Public Relations Society of America's (California Capital Chapter) "Influencer of the Year" in 2015, Christina Ragsdale has a long record of achieving client goals in all aspects of public relations, marketing communications, strategic planning and organizational communications and development including conflict resolution, issues management and partnership-building.

She has launched or restructured communications programs in a variety of large organizations including; hospitals/healthcare, municipal services and utilities, water, transportation, environment and local government.

Her work has been recognized with numerous local, regional and national awards for achievements in organizational development and cultural change, strategic planning, internet/intranet sites and social media, media relations, crisis and emergency communication, print and online publications, video programs (for clients including NASA and Intel) and special events.

For more than a decade, Ragsdale led the Communications Office of the Sacramento Metropolitan Air Quality Management District, a national leader in air quality and climate programs. She now serves consulting clients in the government, environmental, utilities, healthcare and professional services sectors. As of January 2017, she is also affiliated with Hermocillo Azevedo Strategic Communications. www.hastrat.com